GroxWear® is my new registered trademark for apparel from Gregory Cox. I made the decision to register my trademark because there is way too much product out there. Decisions about what to spend money on need to be made quickly. To help with that decision consumers need to know what GroxWear® stands for.
A big part of our mission at GregoryCox.com is to find ways to make the world a better place. This has always been part of who I am going back to 1998 when I created TheLemonClub.com. The Florida newspaper article in the Sun-Sentinel newspaper called me "a new brand of Citizen Activist." That was over 20 years ago and I have not changed. I can share a clip from that article with you.
In the area of apparel one way we try to make the world a better place is to avoid Fast Fashion. Why would I do that? Because the fashion industry is one of the largest polluters in the world. Off shore garment workers make less than $90 a month on average. The returns are often sent to the dump where it can take over 100 years for synthetic fibers to decompose.
As a Citizen Activist I am concerned about environmental stewardship – and that means offering sustainable fashion. But many consumers are victims of deceptive labeling in clothing. This is why I spend a lot of time researching fabric. To illustrate this deception I am quoting two statements from a Good Housekeeping article by Kathleen Huddy:
"... when bamboo is made into a fiber it's processed like a wood pulp, with the end result being rayon. Essentially, there's nothing left that resembles natural bamboo."
"... the amount of chemicals used to process it into a viable textile fiber, which are the same as processing traditional rayon, make it far from green."
I have nothing against bamboo but consumers need to know what they are getting. If I put GroxWear® on a garment label you can be assured there is no deception in the labeling. My objective with GroxWear® apparel is to have a garment that will last for years just like the car I have been driving for 30 years! And that will save the consumer money and the planet at the same time.